Luxury Swiss watchmaker Baume & Mercier recently released a 2013 Christmas and holiday marketing video entitled “Celebrate Giving”. We are fans of Baume & Mercier and their level of sophistication, and craftsmanship and hospitality. The video, the first of its kind for the brand, displays the story of family and children coming together for the holidays, sharing old memories and creating new ones. the gift giving culminates in the sharing of a his and her Baume & Mercier watches given from parent to child. We must admit, this type of holiday may be a bit too unfamiliar for some to grasp, while others may recognize this as a comforting scene.
This week in our Menswear Dialogue Series we introduce you to Swiss watchmaker Baume & Mercier who has recently released a new collection of handsome watches in their Clifton Collection. Inspired by archives from the 1950’s this collection is built on a round face with simple dials and clean bezels. The options are cased in steel or 18K gold with alligator leather straps. Offered in both manual and automatic movements the collection is now available in international showrooms and online.
Baume & Mercier is one of the original watchmakers to participate at the exclusive Salon International De La Haute Horlogerie (SIHH) in Geneva, Switzerland. For our series we spoke with Mr. Michael Irilli who has spent several years building the digital brand of Baume & Mercer and was kind enough to share a few words with us.