You may remember my product review of the Ribbed Tee undershirt. Since we enjoy discussing life and business with other entrepreneurs we thought we would sit down with the owner of RibbedTee, Mr. Mike Schwarz, and ask him about his company. Feel free to contact Mr. Schwarz of you are interested in his products. He can be reached HERE. Be sure to follow Ribbed Tee on Facebook and Twitter.
1. Tell us a bit about how your company got started.
I got laid-off from a high-tech job in November 2007. While laid-off and looking for work, I came across the no longer running show “The Big Idea” (with Donny Deutsch) and it inspired me to do something I had been thinking about for many years.
I first had the idea to combine the fit and the feel of the ribbed tank top with the protection of a full undershirt about 6 years ago. Over the years, I was in search for a company who offered it, but could never find one. Once I saw Donny’s show, I decided it was time to make it myself — that’s when RibbedTee was born.
2. Why did you choose to sell men’s under garments?
Simply put, my mission in creating RibbedTee was to offer a line of undershirts that fit and feel better than any other undershirts in their class.
After being laid off, I created and launched RibbedTee out of necessity when I couldn’t find an affordable undershirt that fit me properly. I combined the cool form fit of the ribbed tank top with the protection of a full undershirt and created our original Classic Fit RibbedTee undershirts which offer superior comfort and fit, without breaking the bank. Since then, RibbedTee has expanded our line and now offer a high-end tank top (the “Protector”) and a luxurious, one-of-a-kind microRib MicroModal undershirt that both take comfort and fit to the next level.
3. What is the most exciting part of your day?
Finding new ways to market and position the RibbedTee brand.
4. What is the most rewarding part of your business?
Getting positive feedback from customers who’ve had a great experience with our product, our Customer Service, or both.
5. When did you decide RibbedTee was going to be your full time job?
I’ve always known that I wanted to start my own company – it was just a matter of coming up with that killer idea. Once we launched the website, and got our first order on the first day of doing business online, I knew that RibbedTee was going to be my full-time job moving forward.
6. What is your ultimate goal for the company?
We’d like RibbedTee to become a household name, known for quality products and amazing customer service.
7. Are there any new products your company plans to sell?
Yes, we have a number of unique undershirt products currently in development that address different market needs. We hope to further expand our line later this year.
8. How do you differentiate yourself from your competition?
Our focus is two-fold:
1. Offer a line of products that can’t be found anywhere else
2. Provide amazing customer service
We believe the combination sets us apart from any other company in our market segment.
9. What do you do in your free time?
Free time? What’s that? Coming from a high-tech background, when I can, I like to help other companies with their technology projects. Personally, I try to get to the gym regularly, spend some quality time with my wife and family, and catch a movie from time to time.
10. What else would you like our readers to know about you and your business?
That we’re committed to continually improving our product, operations, and our online experience. We welcome any and all feedback to help us obtain that, whether it be it positive or negative.
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