We recently came across an interesting visual model showing the intricate psychological processes and physical steps to buying and selling a suit online from both a buyers and sellers standpoint. This model shows the detailed steps to ensure both the consumer and the retailer have a profitable e-commerce experience. Of course, no model can tell the whole story, but this is a good start.
This model shows the basis process from left to right that a man may consider when purchasing a suit online. The bottom half of the chart shows the task of the retailer to match the needs of the consumer. From left to right we can see the most important factors to men are tactile and physical such as fabric and fit. Some of the least important are price and trends. This is not a one size fits all model. Of course, some men are more sensitive to price or trends than others, but overall the prevailing importance lies in the construction and fit of the product and less with the price of it.