Bonobos is an online technology-driven clothing brand launched in 2007 by Adam Dunn based on the need for better-fitting men’s pants.  Bonobos is now the largest web based apparel brand in the US. In 2011 Bonobos extended offline, launching e-commerce showrooms called Guideshops to bring personalized, one-to-one service to those wanting to experience the brand in-person.  In 2012, Bonobos expanded its distribution to a partnership with Nordstrom, offering Bonobos apparel at select doors nationwide and to Nordstrom.com.

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