Luxury Swiss watchmaker Baume & Mercier recently released a 2013 Christmas and holiday marketing video entitled "Celebrate Giving". We are fans of Baume & Mercier and their level of sophistication, and craftsmanship and hospitality. The video, the first of its kind for the brand, displays the story of family and children coming together for the holidays, sharing old memories and creating new ones. the gift giving culminates in the sharing of a his and her Baume & Mercier watches given from parent to child. We must admit, this type of holiday may be a bit too unfamiliar for some to grasp, while others may recognize this as a comforting scene.
The fact that Baume & Mercier is attempting to reach its customer (new and old) in a new an engaging way than it has in the past is a testament to how the seventh oldest watch maker in the world is still relevant today. The brand plans to launch series of videos in the same manner. The next to be released in Spring 2014. Over time we have become fans of Baume & Mercier products and their leadership abroad and domestic. We're glad to see that someone, somewhere still holds the values of family and tradition in high regard. For more details on Baume & Mercier read our collection of features.