The Campaign for Wool was initiated by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges.The Campaign is multi-national, multi-sector and inclusive, and tries to embrace all sections of wool users from the very largest companies to specialist artisans. The Campaign for Wool began in October 2010 in the United Kingdom, with the launch of ‘Wool Week’. Over 70 fashion brands, half a dozen national department stores and almost 1,000 carpet independents participated in the week long promotion of wool.
2011 will see the Campaign for Wool take on a global appeal and continue to build more momentum and support.  Wool Week will take place in October to include the global cities of Madrid, Tokyo, Amsterdam, Munich, Oslo, and New York.  Anyone interested in supporting the Campaign for Wool can pledge here.  In the meantime here is His Royal Highness regaling the audience of his appreciation of wool and his efforts to preserve the fabric.

The natural elements and benefits of wool are numerous:

Natural and Renewable

Wool is a natural fiber. It has evolved to produce a fabric that has become one of the most effective natural forms of all-weather protection known to man.
Every year sheep produce a new fleece, making wool a renewable fiber source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations.


Wool has a naturally high UV protection, which is much higher than most synthetics and cotton.

Fire Retardant

A fabric made entirely of wool doesn’t readily catch fire. Even if it does, it burns slowly and self-extinguishes when the source of the flame is removed.


When a natural Merino wool fiber is disposed of it takes only a few years to decompose and can be used to put fertility into soil for crop growing. Most synthetics on the other hand, are extremely slow to degrade.


Wool has a large capacity to absorb moisture vapour and sweat next to the skin making it extremely breathable.


A wool fiber can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape, this reduces the need to replace garments and top quality wool products stay looking good for longer.

Easy Care

Wool's fibers have a natural protective layer which prevents stains from being absorbed, they also pick up less dust as they are static resistant.
Recent innovations mean wool garments are no longer hand-wash only, many wool garments can now be machine-washed and tumble dried.


Wool is active, reacting to changes in ones body temperature to keep you warm when you’re cold but releasing heat and moisture when you’re hot.

Natural Insulator

Wool can insulate the home providing and retaining warmth; reducing energy costs.


The natural elasticity of the wool fibre means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or losing their shape.

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