If you're any type of menswear aficionado than you're all to familiar with Orlebar Brown swim shorts, and you should be.  They're high quality (as well as high price) and we wholeheartedly endorse them.  However, there are other options on the market and its our duty to make you aware.  Introducing MYO swimwearwhere the sun is for everyone but the beach is only for those who deserve it.
MYO is a new luxury brand of men’s resort wear.  The name "MYO" represents a multi-cultural connection for the meaning of swimwear.  The phonetic of MYO is recognized to mean swimwear in French, Greek, Turkish, and Arabic.  A line of swimming shorts designed to be worn at the most exclusive beaches and hot spots of the summer, the swimwear brand was created with the jet-set lifestyle in mind.  Whether lounging by the villa pool or partying at a chic beach club destination, the shorts will ensure you keep one step ahead.

The style heralds back to a time of elegance and sophistication. Woven in Como, Italy the exquisite Jacquard fabric denotes a retro sensibility. In the sunlight the subtle patterns come to life. From the muted colour palette choose from unique designs including, the Ace of Spades, Footprints, and Spear-Fishing Harpoon Guns.

Attention to detail is paramount. From the use of the highest quality Italian fabric, to the intricate detail of the multi-coloured stitching the shorts are directly inspired by the look and finish of bespoke tailoring. Fashionable design, and the combination of lightweight fabric and sleek cut, results in an effortless and understated style that will be appreciated in any exclusive summer surrounding. MYO is tailored towards the man searching for an original addition to the men’s swimwear market.

The owners aim to associate with ultra high luxury and the social/party aspect of popular beach destinations such as St. Tropez, Mykonos, Bodrum, Miami, Ibiza, Dubai, St. Barths and the Bahamas.

MYO swim shorts are lightweight, cool, and extremely fast drying with a tailored cut, hidden pockets and a hidden water drainage system which helps maintain a sleek silhouette.

MYO obtains a  high end luxury appeal through the product features/unique selling points and the stockists chosen.  MYO will be deliberately prudent with stockists and only choose the most highly regarded.  MYO will also be introducing (MY-MYO) and targeting celebrity wearers.  MY-MYO is a customization service where customers are able to choose the embroidery of their choice for their swim trunks.  Current options include numbers 0-9, letters of the alphabet, and individual country flags.

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