This is a guest post brought to you by Vero Linens.  This is the first in a series of posts introducing the benefits of luxury bedding for men of style.Are you making the right impression in the bedroom?

You have a closet full of Italian made suits, shirts & shoes, the latest in electronic gadgets, and possibly a European sports car. You can order fine wine from a wine list, appreciate great scotch and fine cigars. Your tastes are refined and you can impression someone.

However, does your bed look like this?

Now, we’re not making judgement on the way you keep your bed, however consider:

Men often overlook bedding.

• Many men are not aware of the existence of luxury bedding. We get no training in this area and for most of our lives, never thought twice about it. • Many of us delegate this to a wife, mother, girl friend or anyone else that is willing to help us. • The bottom line is – “you don’t know what you don’t know”. • Okay, your excuses are legitimate. You are absolved of your previous understanding of bedding – but not any longer.

Ironically, many men spend a lot of time trying to make an impression on someone, with the ultimate objective of getting them back in the bedroom to (hopefully) engage in other forms of entertainment. But, if your guests find that your sheets are falling apart, stained and ratty looking; or if you haven’t updated your bedding in 5 to 10 years, you may not be making the kind of impression that you where looking for.

Gentleman, having an incredible looking/feeling bed should be a priority!  Here is what you need to get that great looking, sexy and most importantly - comfortable bed.


Luxury bed linens are a wonderful way to spruce up your bedroom. Not only will your bedroom look comfortable and inviting, but when you have quality bedding, it will definitely improve your sleep. Your companion will totally appreciate your new sheets as well; however, the person that will enjoy it most will be you!

Luxury bed linens will cost more than department store linens, but that Armani you’re wearing isn’t cheap. You won’t wear it every night, and in 3 to 4 years it will be out of style. You will, however, use your linens every night; you’ll have them 10 years from now, and like fine wine, they will get better with age and each washing. Luxury bed linens are a wonderful way to spruce up your bedroom.

Is there a difference? You bet.  Not only can you feel the difference, you can see it. Check out these magnified images of luxury linen and department store linen. I hope you agree there is a difference.

*Above images have been grayed to highlight contrast in the thread weave.


Once you have decided to take the plunge into luxury linens, you should look for the following:

1. Consider the fabric

Bed linens come in a variety of fabrics such as silk, satin, linen, cotton/poly and more. The most popular is cotton. Cotton is a natural fiber, it will keep you cooler in the summer and warmer in the winter. There are many different species of cotton bedding - Pima, Supima, Egyptian etc. Overall Egyptian is considered the best. It does cost more than the others, but it is extremely soft and gets better after each wash.  Not all cotton is created equal (see video below for details).

2. Luxury linens are frequently sold as pieces

Consider purchasing a complete set of linens (flat, fitted, pillowcases) at the same time.

This will eliminate mis-matched items. Consider 2 sets -one on the bed, one in the linen closet. Some opt for 3 sets so they can have a set at the laundry. Accidents do happen, it is always a good idea to have a clean set you can put on the bed if needed.

3. Know your bed size

Full, queen, king, or California king. Check the thickness of your mattress before you purchase. Newer mattresses are thicker today; so, if you have a thick one, you want to look for deep-pocket sheets.

4. Bed sheets should be washed – not dry-cleaned

Use a mild detergent and medium heat and your bedding will look beautiful for years.

5. Keep your bedroom décor in mind

The most popular colors in luxury linens are neutrals (white, ivory, taupe) as they always match everything else in the room and never go out of style.

NOTE:Thread count does not equal quality. For years people have thought that the higher the thread count, the better the sheet. Not true - it is the grade of cotton that determines how soft and how well the sheeting will perform (watch the below video for a detailed explanation).

I have had over 20 years experience in the luxury linen industry with both consumer products and commercial products (luxury hotels). I can tell you honestly that the finest linens come from Italy. Northern Italy has been recognized as the one of the world's most important regions for weaving craftsmanship since the Middle Ages. At Vero Linens, our sew room is managed by artisans with a lineage of luxury linen manufacturing since the 19th Century.

I am frequently asked why we produce our products in Italy, as Italy is not the lowest cost place to produce linens. My reply is simple: Italy is where the finest bed linens can be produced! This applies to my linens as well as many other luxury linen manufacturers.

There is a pride and relentless pursuit to produce the finest and highest quality within the Italian textile industry. This is also found in many other Italian-made products such as suits, shoes, handbags, and the like.

As with most things in life, you get what you pay for, this is true in luxury bed linens. What distinguishes luxury linens from department store linens is the quality of the cotton, weaving, sewing and finishing. So, when you see 1,000 thread count sheets selling for $60, I hope you keep this article in mind. Quality Italian luxury linens do not sell for$60.

High-quality sheets have a softness that is unmatched, not only do they look great, they feel great next to the skin and they get softer and softer with each washing.

As a side benefit, another attribute of luxury linens is - your sleeping partner has no excuse for wearing pajamas – ever!

I have put together about 30 videos on our You Tube channel that offer information on bedding topics such as: how to get wrinkles out of bedding, how to make a perfect looking bed, how to care for luxury linens and more. Check them out. Then do us a favor, if you find them helpful – please like them.

I hope this information has been useful. Please feel free to email me with any of your bedding related questions. I am happy to assist you, even if that means sending you to one of our competitors - we are happy to help.

Steve steve@verolinens.com www.verolinens.com