Baume & Mercier launch new ladies’ watch collection: Promesse
Baume & Mercier recently announced the release of their brand new ladies watch collection – Promesse. We were fortunate enough to attend the US launch in NYC at Gotham Hall. The entire B&M team was on hand inclduing CEO Mr. Alain Zimmerman and President of Baume & Mercier North America, Mr. Rudy Chavez. Mr. Zimmerman rarely makes appearances at events due to his schedule so this was a rare moment that shows the excitement of the 7th oldest watchmaker in the world.
The watches themselves have been inspired by a few classic pieces that Baume & Mercier had created for ladies in the 1970’s and this particular collection will be their first entirely new women’s watch collection in almost a decade. It is therefore no surprise that there is much excitement surrounding the luxury Swiss watch brand this year.
Promesse (French for ‘promise’) as an entire collection is designed to encapsulate timeless female glamour and sophistication, inspiring women to “hold a promise close to their heart, while celebrating their unique individuality” through their selected timepiece. The collection includes 14 new pieces that come in either a 30 or 34mm size and either a Swiss or a quartz movement.
The watches ~
Although each watch within the collection is wonderfully distinctive, they do share some of the same stand-out features. Every watch has an oval-shaped bezel that surrounds a round dial – this feature in particular reflects the previous models of the 70’s and is the main characteristic of the collection as a whole.
Most dials feature a classic guilloche design, while others employ luxurious mother-of-pearl. All dials make use of Roman numerals to mark 3, 6, 9 and 12 o’clock, with most pieces using diamond stones to mark the remaining indices. Diamonds, mother-of-pearl and red or rose-gold are also all materials used to enhance the bezels. They are secured by a variety of stainless steel, a 2-tone combination of stainless steel and plated red-gold, white satin or black alligator leather and all watches with a mechanical movement feature a sapphire crystal caseback to exhibit the movement behind the watch.
Padlocks & Promises ~
The collection was first officially launched in Paris in June this year, and within each launch across the world, Baume & Mercier have incorporated an incredibly interesting and unique feature that brings a touch of emotion to this incredibly beautiful watch collection. Baume & Mercier have included a padlock feature within their Promesse launches, inspired by the love locks that have been seen attached to various bridges and landmarks across the world (most famously seen on the Pont de l’Archevêché in Paris). The love locks reflect 2 individuals binding their love for eternity and Baume & Mercier have decided to highlight this special moment of making a promise that will last a lifetime.
The padlock concept has varied across cities, for example in New York Baume & Mercier introduced a padlock wall feature, and the London launch featured a bespoke sculpture specially made for the event depicting two hands with their little fingers intertwined in order to resemble a “pinkie promise”. Guests were able to make their own promise that was then sealed for eternity with a special Baume & Mercier padlock.
This precious watch collection therefore not only reflects an ultimate classic vibe throughout, but also entwines a significant, emotional message in order for each piece to be truly unique and special to every wearer.
The long-awaited Promesse collection will be available from the beginning of September 2014 at select luxury watch retailers.
Contributing Author | Rebecca Meekings
Rebecca Meekings is an English literature graduate, online writer and blogger in the UK, spending her time writing professionally about men's and women's watches. Her favourite brands include Michael Kors, Burberry and Zenith. She has had a passion for watches for a few years now and has a particular interest for luxury fashion watches.