At the moment Pitti Uomo is the center of attention in the menswear industry. It is probably the most famous of the menswear tradeshows and the most media hyped. However, lately Pitti seems to be a good old boys club with the same attendees year in and year out taking the same photos of men who spend the rest of the year coordinating their shoelaces in preparation for a week out of the month in January. This is not to discredit the show. One day we we hope to be able to attend. But this has become the standard and we are about exposing more than just standard. Believe it or not there is another trade show in January and we're here to introduce it.
Enter Bread and Butter Berlin, the largest fashion tradeshow in Europe. Located in Berlin's international Tempelhof airport, this show has something for everyone. The event is split into several segments, but the highlight for us is Urban Superior - Men. This segment's philosophy is based on urban elegance. The brand list includes many Euro collections that may not be as familiar as the house hold names of Cucinelli, Kiton, or Isaia. Instead you'll see collections from