When it comes to watch trade fairs most people are familiar with Basel World, and for good reason.  Basel is where any and every watch brand in the world can attend and show off their wares.  Basel hosts some of the best brands in the world.  Today we introduce the Salon International De La Haute Horlogerie (SIHH).   SIHH hosts only the best brands in the world.

SIHH is a trade fair in existence since 1991.  It began with five exhibitors of which Baume & Mercier was a original participant.  Today the fair hosts 16 of the most valuable watch brands in existence.  The fair is privately held and only open to Fine Watch professionals who have been invited and registered by the exhibiting brands and registered with the Fondation de la Haute Horlogerie (FHH).

The SIHH convenes annually in Geneva, Switzerland at the Palexpo Exhibition Center.  SIHH is dedicated to the principles of excellence, tradition, and quality.  Only the most revered brands in the world have the privilege of participating.  The next edition of SIHH will be held January 20-24, 2014.  We will cover SIHH and FHH more in the near future.  Until then get acquainted with the world of fine watches.

Participating brands at SIHH 2013 ~

A. Lange & Sohne

Audemars Piguet

Baume & Mercier


Greubel Forsey

IWC Schaffhausen




Parmigiani Fleurier


Ralph Lauren

Richard Mille

Robert Dubuis

Van Cleef & Arpels

Vacheron Constantin