The Washington, DC Fashion Foundation (DCFF) is a 501(c)(3) non-profit organization created by The Greater Washington Fashion Chamber of Commerce (GWFCC) in June 2009 to support the Washington, DC fashion community through educational programs, workforce training initiatives, and networking and mentoring opportunities for aspiring fashion professionals and entrepreneurs. It works closely with GWFCC to undertake the following goals:
1.Increase the business skills and workforce preparedness of fashion entrepreneurs;
2. Improve the quality and availability of fashion design education opportunities for youth and adults in the Washington, DC area;
3.Strengthen the connections and networks that form the foundation of the District’s fashion community.
The foundation offers a series of educational training courses created for and by fashion entrepreneurs looking to create and/or grow a fashion business including product development, global sourcing, assortment planning, website development and much more. I'm pleased to announce that I will be teaching a course this Fall entitled "Business of Fashion ~ Business Practices for the Fashion Entrepreneur." See details below.
Business of Fashion ~ Business Practices for the Fashion Entrepreneur
Sherwood Recreation Center 640 10th St NW Washington, DC 20004
Saturday, September 7, 2013 from 1:00 PM to 3:00 PM (EDT)
Course Description This course introduces and examines various product and service offerings in traditional and non-traditional retail formats. Students will develop, evaluate, and discuss the elements of a successful business plan including financial,marketing, merchandising, inventory, and distribution plans for the execution of a design concept.
This course will expose students to the appropriate principles and procedures used in identifying the successful traits of an entrepreneur to meet consumer demands utilizing market research, logistics, and strategic planning in order to own and operate an international fashion related business.
Course Objectives:1.Determine the personality traits of an entrepreneur. Identify and/or develop those traits in their own personalities.
2.Analyze and assess market conditions as they relate to business development, including but not limited to, competitive analysis, market demand and consumer perception.
3. Identify a business (fashion or otherwise) as a retail, manufacturing, wholesale/distribution or auxiliary support operation.
4. Evaluate and identify strengths and weaknesses of a specific business.
5. Assess specific products or services for profitability potential.
6. Develop organizational chart and address staffing needs to successfully run an enterprise.
7.Develop a marketing plan to address all promotional needs of a copy.
8.Create a realistic business plan for a new business that including: a. Mission Statement b.Business overview and market analysis c.Financial plan that includes both start-up costs and future profit and loss projections. d.Breakdown of all start up needs including, location requirements, equipment, inventory, etc e.Suggested promotional plan to address marketing needs of the business