Dandy Shoe Care is one of the best specialist in the world of shoe cleaning, shoe shining and shoe hand painting. We spoke with Alexander Nurulaeff the owner and proprietor of Dandy Shoe Care about the underlying philosophy of his brand. Alexander says, “One can understand a lot by looking at a man’s shoes. It is not enough that they are beautiful, because it is the cure of them that reveals one’s true love. For this we offer highly skilled care to allow the real quality to shine.” To cure shoes, Alexander offers three types of care: silver, gold and platinum. He created these three fundamental treatments after years of practice. Like in music, thousands of melodies can be created from the combination of notes--as heard in the clips below--and basic treatments evolve to be tailored to the precise needs of each client. The silver treatment involves the elimination of superficial weekly dirt, the application of nutrients for leather, and polishing. The gold treatment involves the removal of all layers of polish, an intense deep cleaning process, the application of essential nutrients and rejuvenating creams for leather, and protective polish. The platinum treatment involves the removal of all layers of polish and any discoloring, an intense deep cleaning process, the application of essential nutrients and rejuvenating creams for leather, and fine protective polishing with a double polish of the heel and toe. These are just the basic treatments. Then Alexander evaluates each case to find the right solution for each specific problem. This is more than your average shoe polish. This is restoring and rejuvenating the soul--no pun intended--of footwear and giving it a new lease on life. Here are clips of Alexander's work. Although these clips are in different languages, the beauty of footwear is a single language that all men of style understand.