We recently came across an interesting visual model showing the intricate psychological processes and physical steps to buying and selling a suit online from both a buyers and sellers standpoint. This model shows the detailed steps to ensure both the consumer and the retailer have a profitable e-commerce experience. Of course, no model can tell the whole story, but this is a good start.
This model shows the basis process from left to right that a man may consider when purchasing a suit online. The bottom half of the chart shows the task of the retailer to match the needs of the consumer. From left to right we can see the most important factors to men are tactile and physical such as fabric and fit. Some of the least important are price and trends. This is not a one size fits all model. Of course, some men are more sensitive to price or trends than others, but overall the prevailing importance lies in the construction and fit of the product and less with the price of it.
“If you want a peek into the men’s fashion industry, Image Granted is worth a visit. From the collection of in-depth interviews with style mavens to advice on dressing for D.C. weather, this blog, penned by Grant Harris, has amassed tons of helpful information for the stylish man.” ~ Holley Thomas, Editor; Refinery 29 DC
The January issue of the Association of Image Consultants International (AICI) Global Magazine has recently been published. This, our second issue as Managing Director is entitled “Application Nation” and focuses on the use of relevant business, style and shopping digital applications.
In today’s mobile centric environment quick access to applications is becoming a necessity for brands who wish to do business with the digital market. Up to this point most apps have been relegated to the ranks of corporate business and start-ups who have the funds and technical savvv to create, launch and market their apps alongside their existing digital platforms. Here is list of several apps we think are worth your time no matter gender age, or occupation.