Introducing | Baume & Mercier “Promesse” Collection

Baume & Mercier launch new ladies’ watch collection: Promesse ~

Baume & Mercier recently announced the release of their brand new ladies watch collection – Promesse. We were fortunate enough to attend the US launch in NYC at Gotham Hall. The entire B&M team was on hand inclduing CEO Mr. Alain Zimmerman and President of Baume & Mercier North America, Mr. Rudy Chavez. Mr. Zimmerman rarely makes appearances at events due to his schedule so this was a rare moment that shows the excitement of the 7th oldest watchmaker in the world.

Continue Reading

Introducing | J. Paul Skincare ~ Sophisiticated Simplicity

If you’re late shopping for Father’s Day it’s not too late to come through in the pinch. Past the ties, socks and underwear, we suggest addressing his grooming regimen. Grooming is a more sophisticated way to show dad (or husband) that you care about his well-being.  Here, we introduce  J. Paul skin care.

J. Paul skin care, based in Houston, Texas is an upstart men’s grooming line focused on “sophisticated simplicity.” Started by two gentlemen named “Paul” the line was launched out of necessity. One evening while preparing for a black tie wedding, Paul #1 ran out of shave cream and was reduced to shaving with shampoo conditioner. Never wanting to find himself in this position again, he decided to create his own grooming line.

The line is targeted at men with thick, heavy beards or who have a permanent 5 o’clock shadow and consists of six core products to exfoliate, prepare, shave, restore and protect.  Made of all natural ingredients including glycerin, Vitamins A,C,E, jojoba oil, green tea extract and no perfumes or dyes, the line is an ecological option.  What makes J. Paul different form its competitors Jack Black, Art of Shaving, Billy Jealously and Lab Series is its ability to provide a smoother, cleaner, longer lasting shave using less product. The J. Paul shave uses 1/3 less product and lasts three times as long.

J. Paul is currently offered online and is stocked in Nordstrom’s grooming sections around the country.  While it’s yet to be seen if J. Paul can gain a significant market share of the saturated men’s grooming market, we’d bet a shave on it. Take a look at the J. Paul offerings below and follow them on Facebook and Twitter.

Continue Reading

Style Advice | 7 Ways to Shop Canada

On the eve of a business trip across the border to Toronto, Canada (pronounced without the second “T” by natives), we’ve received a timely Q&A from a Canadian reader seeking shopping options in Quebec and beyond.  Canada is home to several big box and independent brick and mortar shops as well as eCommerce providers.  Here are a few we recommend. Have you shopped with any of these retailers?  If so, we’d be happy to hear your experience.

Q&A ~ “I’ve just discovered your site and thank you for your time and effort. I’m a portly shaped 6 foot tall black man  from  Canada. I work as a pastor in a small town with the church. I have been trying a relaxed look, sports jacket, dark jeans and sneakers because I want to be portrayed as a young and serious guy. However, I’m not sure I’m accomplishing my goal. 

I’m willing to make a change but I don’t know where to start. Would you have some advice? I don’t know where to find a good tailor. What stores do I go to? I’m willing to buy a nice pair of shoes but where and how much? Where do I get started in my city?”

Continue Reading

Video | Imperial Black “Sartorial Spring” Preview

“Sartorial travel.”  Two words that when combined create one way of living.  Being dressed well and travelling the world simultaneously.  We have to agree with our counterparts at Mr. Porter that men have the duty and responsibility of both in life.  Travelling the world and experiencing other cultures, other lands, other customs, and yes, other styles  is one of the best ways for a man to uncover and discover his sartorial heritage or begin a new sartorial journey.  Some men live by these principles. Some businesses operate by them.  Imperial Black embodies both.

Continue Reading

Style Advice | How to Sell & Buy a Suit Online

We recently came across an interesting visual model showing the intricate psychological processes and physical steps to buying and selling a suit online from both a buyers and sellers standpoint.  This model shows the detailed steps to ensure both the consumer and the retailer have a profitable e-commerce experience.  Of course, no model can tell the whole story, but this is a good start.

This model shows the basis process from left to right that a man may consider when purchasing a suit online.  The bottom half of the chart shows the task of the retailer to match the needs of the consumer.  From left to right we can see the most important factors to men are tactile and physical such as fabric and fit.  Some of the least important are price and trends.  This is not  a one size fits all model.  Of course, some men are more sensitive to price or trends than others, but overall the prevailing importance lies in the construction and fit of the product and less with the price of it.

Continue Reading