“Sartorial travel.” Two words that when combined create one way of living. Being dressed well and travelling the world simultaneously. We have to agree with our counterparts at Mr. Porter that men have the duty and responsibility of both in life. Travelling the world and experiencing other cultures, other lands, other customs, and yes, other styles is one of the best ways for a man to uncover and discover his sartorial heritage or begin a new sartorial journey. Some men live by these principles. Some businesses operate by them. Imperial Black embodies both.
We recently came across an interesting visual model showing the intricate psychological processes and physical steps to buying and selling a suit online from both a buyers and sellers standpoint. This model shows the detailed steps to ensure both the consumer and the retailer have a profitable e-commerce experience. Of course, no model can tell the whole story, but this is a good start.
This model shows the basis process from left to right that a man may consider when purchasing a suit online. The bottom half of the chart shows the task of the retailer to match the needs of the consumer. From left to right we can see the most important factors to men are tactile and physical such as fabric and fit. Some of the least important are price and trends. This is not a one size fits all model. Of course, some men are more sensitive to price or trends than others, but overall the prevailing importance lies in the construction and fit of the product and less with the price of it.
When embarking on international travel, comfort and style are paramount to enjoying a successful trip. Here, we recommend five tools for the well-heeled man traveling across seas or across country to arrive in both style and comfort. Some are extravagant; some are basic. All are essential to men of international leisure.