Introducing | Baume & Mercier “Promesse” Collection

Baume & Mercier launch new ladies’ watch collection: Promesse ~

Baume & Mercier recently announced the release of their brand new ladies watch collection – Promesse. We were fortunate enough to attend the US launch in NYC at Gotham Hall. The entire B&M team was on hand inclduing CEO Mr. Alain Zimmerman and President of Baume & Mercier North America, Mr. Rudy Chavez. Mr. Zimmerman rarely makes appearances at events due to his schedule so this was a rare moment that shows the excitement of the 7th oldest watchmaker in the world.

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Introducing | J. Paul Skincare ~ Sophisiticated Simplicity

If you’re late shopping for Father’s Day it’s not too late to come through in the pinch. Past the ties, socks and underwear, we suggest addressing his grooming regimen. Grooming is a more sophisticated way to show dad (or husband) that you care about his well-being.  Here, we introduce  J. Paul skin care.

J. Paul skin care, based in Houston, Texas is an upstart men’s grooming line focused on “sophisticated simplicity.” Started by two gentlemen named “Paul” the line was launched out of necessity. One evening while preparing for a black tie wedding, Paul #1 ran out of shave cream and was reduced to shaving with shampoo conditioner. Never wanting to find himself in this position again, he decided to create his own grooming line.

The line is targeted at men with thick, heavy beards or who have a permanent 5 o’clock shadow and consists of six core products to exfoliate, prepare, shave, restore and protect.  Made of all natural ingredients including glycerin, Vitamins A,C,E, jojoba oil, green tea extract and no perfumes or dyes, the line is an ecological option.  What makes J. Paul different form its competitors Jack Black, Art of Shaving, Billy Jealously and Lab Series is its ability to provide a smoother, cleaner, longer lasting shave using less product. The J. Paul shave uses 1/3 less product and lasts three times as long.

J. Paul is currently offered online and is stocked in Nordstrom’s grooming sections around the country.  While it’s yet to be seen if J. Paul can gain a significant market share of the saturated men’s grooming market, we’d bet a shave on it. Take a look at the J. Paul offerings below and follow them on Facebook and Twitter.

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Video | Baume & Mercier “Celebrate Dad”

Ahead of Father’s Day Baume & Mercier recently launched their Spring marketing campaign “Celebrate Dad” #celebratedad. The story is told from a son’s point of view paying homage to his father during a celebration dinner. The son reminisces on his time with his father as a child and how much he’s learned and how much time his father took teaching him although its taken him until adulthood relax it.

In their second video following their Christmas campaign, Baume & Mercier again focuses on their core beliefs of family, gifting, and treasuring moments with those you love while the product they provide plays  subtle background role.

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Vero Linens | Luxury Bedding Part II

This is a guest post brought to you by Vero Linens.  This is the second in a series of posts introducing the benefits of luxury bedding for men of style.

Ask anyone, after a long day’s work, many will agree there are not too many things better than jumping into a clean fresh bed with ironed sheets.  Moreover, there is nothing like the feel of 100% cotton next to your skin, which is why it is the most popular fabric used in bed linens. Unfortunately, 100% cotton bed linens can wrinkle, and by the middle of the week, your bed may begin to look a little disheveled.

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Introducing | Hottin Daro Cashmere Sweatpants

Hottin Daro is a new online retailer started in 2012 which sells luxury cashmere lounge pants. Essentially this is code for they sell really soft sweatpants for you to look cool and feel comfortable in. I originally came across the brand through a third party luxury gift site which included ridiculously extravagant gifts that only those with enormous amounts of time and even more money could afford or even think of purchasing.

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